High animal protein, grain-free recipes guided by our belief in raw, each recipe starts with real meats like cage-free chicken, USA-raised beef or farm-raised rabbit
70%+ real animal ingredients & nutritious oils, 30% vegetables, fruits and other wholesome ingredients. Made without grain, potato, corn, wheat, soy, by-product meals or artificial colors or preservatives
We put the pure, real nutrition of raw on every piece of Instinct Original by tumbling our kibble with crushed, freeze-dried raw – raising the bar in nutrition and taste.
We believe that what we feed our pets can enable them to really thrive. And in our minds, everything we feed our pets should be real, whole, pure. And as close to its natural state as possible. We really don’t see an alternative to that.
We think “natural” should actually mean what it says. For us it means following nature’s lead. And always choosing what’s better. That’s why we use only natural, raw ingredients. And vitamins and minerals derived from real, natural foods. Nothing artificial. No unnecessary preservatives. No compromises.
We believe Real Food is Raw®. We think what we feed our pets should be whole and intact. That’s why we preserve the integrity of our ingredients by never heating them or diminishing their nutrients.
High animal protein, grain-free recipe guided by our belief in raw, Instinct Original Grain-Free Recipe with Real Chicken unlocks your dog’s potential to thrive.
|Caloric Content (calculated) - Metabolizable Energy|
|Caloric Content||4,250 kcal/kg|
|Crude Protein (min)||37 %|
|Crude Fat (min)||20 %|
|Crude Fiber (max)||3 %|
|Moisture (max)||10 %|
|Vitamin E (min)||100 IU/kg|
|*Ascorbic Acid (Vitamin C) (min)||85 mg/kg|
|*Omega 3 Fatty Acids (min)||0.30 %|
|*Omega 6 Fatty Acids (min)||2.60 %|
|Bacillus coagulans (min)||60,000,000 CFU/lb|
|Vitamin D||2,652 IU/kg|
|Thiamin (Vitamin B1)||65.30 mg/kg|
|Riboflavin (Vitamin B2)||24.20 mg/kg|
|Pantothenic Acid||43.30 mg/kg|
|Pyridoxine (Vitamin B6)||17.30 mg/kg|
|Folic Acid||3.40 mg/kg|
|Vitamin B12||0.13 mg/kg|